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Workamper Family Minds Their Business On the Road
Written By ARLENE CHANDLER
Featured in Workamper News Magazine: March/April 2006
Issue, Page 56
This Article was written the second season in Rice Ranch,
Jan 2006, Quartzsite, AZ.
Loretta Rawlins and her daughter, Esther Dukart, mind
their business on the road. No stranger to the wheel of a truck towing a
trailer, Loretta logged over 80,000 miles before her daughter started
traveling with her and sharing the duties of an antique and handcrafted
jewelry business that also sells western wall art.
Loretta has traveled since childhood and continued to RV
following the death of her husband. "We had fold-out trailers, crank-up
campers, and motorhomes," she says. "After my husband died, I just kept
traveling."
Currently, she owns her third fifth-wheel. The 37-foot
Raptor by Keystone sports a "garage" in the back to carry their stock of
antique and handcrafted jewelry. Bins and cabinets organize the inventory.
Stacked boxed hold shipments of the wall art that are delivered to their
door.
"We seek companies that will drop ship inventory to our
site – whether we are in our booth in Quartzsite, or in our newest location,
Cascade Flea Market in Idaho," Loretta says.
Before buying her newest rig, Loretta stored merchandise
in the RV’s shower and in every available nook and cranny. The current
fifth-wheel carries three computers for bookkeeping and managing inventory,
and boasts a queen-sized bed over the garage for Esther and a separate
bedroom for Loretta. During the past two winters, a teenage granddaughter
has traveled with them and worked on home school assignments at one of their
computers.
Loretta and Esther are licensed to sell at craft shows
and markets in both Arizona and Texas, and now in Idaho. Workamper News
caught up with the duo in Quartzsite, Arizona. In a space rented for four
months at Rice Ranch South, one of the town’s bustling shopping areas, the
pair set up their store in the front and down the side of the fifth-wheel.
Western wall art by artists such as R. A. Guthrie, Steel Images, Neil Rose,
Kathryn Darling, and Robert Sheilds, as well as other pieces from the Lazart
Company, covered the canvas walls of their booth.
Wherever they set up shop, Esther displays her handmade
wire-wrapped jewelry alongside cases of antique necklaces, broaches,
bracelets, and earrings. Esther estimates that she crafted over 900 pieces
in the past year. Loretta spends most of her day manning their storefront on
the Internet and working on photography and graphics for their web site: www.western-wall-art.com. She also does the
company’s bookkeeping and drives the truck that hauls their home on wheels
from place to place. From their store on the web, merchandise is mailed
directly to their customer by the companies they represent.
Loretta shops e-bay and other online vendors for their
inventory, which is shipped directly to their selling site. The jewelry
arrives in lots of several hundred pieces, which Loretta and Esther sort,
clean and price before presenting their new collections to customers. They
bought 20 books to study their vintage stock from jewelers such as Albert
Weiss, Eisenberg, Trifari, Charel and Schriener.
"I will not buy a piece over the internet unless the
seller can send me photographs of the front and back of the jewelry,"
Loretta says, "For every original piece on e-bay, there are at least 50
knockoffs. I look for pieces signed on the back and for aspects such as
stones soldered rather that glued in the prongs. Some pieces in my Schriener
of New York collection have carved glass."
Loretta knows the dates a particular jewelry was produced
and can show her customers the pieces in the books that document the
jewelry’s authenticity and value. She also has pieces from certain home
party jewelry makers, such as Judy Lee and Sarah Coventry. Many of her
pieces have original boxes. Loretta wears her vintage jewelry, demonstrating
that despite the value as collectibles, the jewelry is a practical and
enjoyable investment.
Esther enjoys the selling aspect of their on-the-road
business. "When someone walks up to look at our displays, I usually ask
where they are from – or compliment their jewelry or jacket," she says.
"Once conversation starts, I can tell them about the jewelry that I make
using different glasses, stones, and sterling silver wire. One of our side
benefits comes in the great people we meet."
Loretta says that the word-of-mouth advertising is
effective, especially in their Idaho market. "One customer returned to our
booth five times, each visit bringing new customers," she explains. "Another
time, a customer called from Anchorage, Alaska. She remembered Esther’s ear
vines and ordered eight pair for Christmas presents."
At Rice Ranch in Quartzsite for four months and at
Cascade Flea Market for four months, Loretta and Esther work seven days a
week, but they take time off whenever possible to explore their surrondings.
"When the wind gusts over 20 miles per hour, or when it rains here at
Quartzsite, we close our booth and make the most of that time for
sight-seeing," Loretta says. "We took our time and about seven weeks to
travel from Idaho to Arizona, typically driving less than 200 miles a day,
if we moved at all."
Often, Loretta and Esther stay a full week in a
membership park, utilizing its space and amenities for down time to relax
and replenish their stock. When a clubhouse is available, Esther makes her
jewelry at one of the tables. "Living on the road full-time, my memberships
in different park systems are very useful and economical as we hop from one
area to another," Loretta says. "We don’t usually participate in the park’s
activities, because we’re typically working, going to shows, or
sight-seeing. But having a nice place to park at reasonable rates makes life
on the road easier."
Two women traveling alone have their challenges, Loretta
admits. Once she pulled up a steep grade into a park late on a hot
afternoon. "My truck started slipping, due to the heat melting the asphalt,"
she says. "The park’s security person came out and looked at me as though I
was a woman driving her first rig. However, he soon realized the problem,
and although I had blocked the driveway, I managed to get the truck and
trailer straightened out. I remembered to leave that park early the next
morning before the heat hit the blacktop road!"
On another stop, Loretta’s satellite system would not
work unless she parked in her site backwards. A woman of resourcefulness,
she figures out what she needs to do – and how to do it.
Calling the Houston, Texas area home, Loretta once taught
school. Later, her talents shifted to a career as a medical technologist.
Whenever she leaves the road for an extended time, she returns to the
hospital setting to work. However, she is most at home on the highways with
her yellow lab, Pam, at her side. Each travel day, she used a mapping
program to figure out her mileage between campgrounds.
Both women could settle down again in Houston and work at
traditional jobs – or operate their Internet sales from from a house with a
foundation. But the lure of the road is in their blood. Their faith in God
and their belief in returning a portion of their earnings to Him in tithes
and offerings is the core of their successful business. "We feel blessed to
have the opportunity to travel and do our business from sites across the
United States," Loretta says. |